Crédit Agricole wanted a conference room that would get people talking. Not only that, but it had to promote well-being for visitors and customers that would hire the space. In addition, the atmosphere needed to promote a green ethic – a wall of plants was considered, but this raised concerns about maintenance costs.
Philips lighting innovations provided the ideal solution. We installed 14 luminous textile panels around the room, which could be used to display dynamic content. These panels were fitted with dark edges to provide contrast, and then delivered to the room ready for installation. They were placed in recesses around the room in groups of 2 or 3, and connected together to produce single-screen effects across a 360 degree visual field.
The new fixtures have brought the room to life, while meeting the bank’s energy target with a maximum consumption of 60 W per square meter. What’s more, the dynamic content displayed on the panels can be altered to fit the needs of customers hiring the room, adding greater value to the venue. Crédit Agricole also worked with Philips creative to integrate the bank’s logo into the visual displays, so it can be seen passers-by. The room looks great, thrills customers, and enhances the bank’s reputation.
The dynamic ambience created by the luminous textiles is visible from a major road that runs by the bank, showing Crédit Agricole’s green credentials to countless passers-by.