Castel Veciana had a clear vision of what the new lighting, supporting their new Stage Concept should look like. It included large light panels to clearly define the available space and help create a new identity. It also had to be customizable and highly flexible, so that it could perfectly match and support the new theme. Finally, the lighting solution had to be repeatable and adaptable, enabling the fashion chain to roll out the new lighting and store concept globally in all of its locations.
Castel Veciana chose the Philips OneSpace panel, which offered unique benefits with which realizing the new design became possible. This sleek-looking ceiling panel has a distinctive design, suitable for Bershka’s unique store theme, while its ability to provide highlights allows different retail areas to be clearly delineated. In addition to the lighting emphasis provided by OneSpace, linear luminaires and theatrical projectors are used to complete the lighting solution in support of the Stage Concept. These together are proving effective in guiding customers through certain areas of the store, catching their attention to look at certain displays, and leading them to the changing rooms where interest is converted into sales.