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    Crisp and bright
    lighting for ACE

    Ace hardware store, Dubai, UAE


    See how Philips helped ACE Hardware was achieve their company’s vision in providing excellent customerservice and acting sustainably.
    Lighting for Ace hardware

    We wanted
    a crisper,

    brighter lighting scheme to enhance the array of multi-coloredproducts that we sell, creating a happier environment for our customers to shopin. We also considered energy efficiency and wanted to reduce post installationmaintenance costs."

     

    Michael Haasbroek, General Manager of Store Development at Al-Futtaim Group

    Lighting for Ace hardware

    Customer Challenge

     

    ACE Hardware was using lighting that didn’t best complement theretailer’s space. The existing installations in the stores were notcompliant with the company’s vision in providing excellent customerservice and acting sustainably, and made it difficult for customers to seethe true colours and quality of its products.

    Lighting for Ace hardware

    The right lighting

     

    The project comprised of Compact Metal Halide Medium wattage technology, that not only gave a crisper, brighter and better high colour rendering light, but also saved more than 30% on the electricity load, compared to their previous solution.


    With updated lighting design, using some of the latest technology available, ACE Hardware would also be far more energy efficient, resulting in considerable savings. The design also accentuated packaging and merchandise, allowing customers to make a clearer, more informed decisions about the products they purchase.

     

    “Adapting the latest innovations that enable us to save energy is integralto our business, and making a small change from conventional lighting to Compact Metal Halide Medium wattage technology, has made asignificant impact in lessening our energy output and the store looksmore inviting” added Michael Haasbroek, General Manager of Store Development at Al-Futtaim Group.

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